A flourishing Järvsö

The purpose of the project is to create a sustainable and new vision plan for Järvsö, developed in collaboration between locals, entrepreneurs, and the tourism industry. This is to ensure that Järvsö can flourish far into the future.

The goal of the project is to:

• Develop a common vision and a framework for an action plan, marketing plan, and presentation materials for the future.

• Develop a proposal for a sustainable transport solution for visitors without their own transport.

• Create a financing model to increase resources for marketing and development within the framework of a flourishing Järvsö.

• Conduct three process days with the non-profit, private, and public sectors to discuss how Järvsö can become more sustainable.

• Produce a final report that can be used as guidance in the future.

Project content

To achieve the goals, the project will include the following initiatives:

• Vision and inspiration:

  • Work out a new vision image, similar to the one developed for Järvsölyftet.

  • Create an image/video of how Järvsö Center could look to inspire and foster creativity.

• Communication and collaboration:

  • Create a closed Facebook group for engaged participants to share information and facilitate dialogue.

  • Develop communication materials with the project's results and disseminate the information to all stakeholders.

• Financing and development:

  • Work out a financing model in collaboration with the business community and private property owners to enable joint financing of marketing and development.

  • Identify the needs of businesses for continued sustainable development through digital surveys.

• Sustainability and skills development:

  • Set a strategy for how businesses can/should communicate their sustainability efforts, both internally and externally to visitors.

  • Raise awareness of the economic impact of the tourism industry through digital training, led by two professors in the field.

• Transport and infrastructure:

  • Investigate and propose new transport and communication solutions for visitors traveling by public transport.

• Project management and administration:

  • Conduct regular steering group meetings.

  • Be responsible for administration, accounting, and report writing.

    Image to the right: Julia Groth, 2025

A FLOURISHING JÄRVSÖ – THE VISION IS CREATED

Images from process days