coastal road – Digitalization Nordanstig

Discover the Coastal Road in new ways – through digital nature information, trails, and experiences that make the area more accessible for both visitors and residents.

The coastal road takes the step into the digital world – with new ways to discover nature, find trails, and be inspired by experiences along the way.

About the project

Purpose
The purpose of the project is to strengthen and develop the tourism industry along the coastal road through the digitalization of the Natureinfo concept. By making nature experiences and information more easily accessible digitally, new opportunities are created to discover and experience the area.

The goal of the project is to:

  • create a digital zoo in the form of a database/website with photos, videos, texts, and educational materials,

  • translate texts,

  • produce and set up QR codes on signs at existing Natureinfo locations,

  • develop QR codes that can be spread digitally via websites,

  • create a digital map with hiking and cycling trails,

  • promote the digital zoo via social media in Sweden, Germany, and the Netherlands.

The project includes:

  • digitalization,

  • marketing,

  • project administration.

    PROJECT FACTS
    Project type
    Implementation project

    Project owner
    Coastal Road Economic Association, Nordanstig

    Project leader
    Ulf Broman, Coastal Road Economic Association

    Intervention area
    Passionate entrepreneurship

    THE PROJECT IS VISIBLE HERE

    Media
    Nothing yet…

    Financing